Black and white portrait of a woman with shoulder-length hair, wearing a blazer, smiling softly at the camera.

Let’s get your Brand noticed!

A Berlin-based creative with over 18 years of experience turning ideas into powerful visuals, stories, and strategies.

With a background in Visual Communication and a Master’s in Online Communication Psychology, I bridge the gap between beautiful design and behavior-driven messaging. Whether it's a single flyer, a full brand identity, or a multi-channel campaign, I help businesses connect with their audiences in ways that are both visually striking and strategically effective.

I began my career at Ogilvy South Africa as an Art Director, spent more than a decade freelancing across two continents, and now collaborate with businesses, NGOs, federations, and communication agencies as a freelance Graphic Designer and strategic partner.

If you're looking for freelance support in graphic design, creative direction, or marketing strategy, let’s connect—I’d love to help bring your brand’s vision to life!

Contact

petersenmartjie@gmail.com
(+49) 179 419 3411
LinkedIn

SERVICES

SERVICES

Visual Design & Corporate Design

Whether you need a standout flyer, a full corporate identity, a compelling key visual, or a dynamic social media campaign, I’ll help bring your brand’s vision to life—visually and strategically.

What you get:

  • Professional, cohesive branding

  • Eye-catching, scroll-stopping visuals

  • Design that aligns with your business goals

Creative Strategy

Great ideas start with powerful insights. I uncover the unique truths about your audience, category, or brand that unlock relevance and results. Whether you're launching something new or repositioning for today’s market, I help shape stories that cut through noise and resonate.

With a background in psychology and over 18 years in marketing, I craft strategy that connects emotionally and commercially.

What you get:

  • A clear, compelling brand narrative

  • Strategy rooted in human behavior

  • A fresh perspective that drives action

Concept Development

Need a campaign that captures attention and delivers results? With nearly two decades as a Conceptual Art and Creative Director, I’ve developed award-winning, multi-channel campaigns that not only stand out creatively—but also perform.

I specialize in turning abstract ideas into clear, executable concepts with real impact.

What you get:

  • Innovative ideas grounded in strategy

  • Multi-platform concepts ready to roll out

  • Creative that connects and converts