Black and white portrait of a woman with shoulder-length hair, wearing a blazer, smiling softly at the camera.

LET’S GET YOUR BRAND NOTICED!

With a background in Visual Communication and a Master’s in Online Communication Psychology, I bridge the gap between beautiful design and behavior-driven messaging. Whether it's social media posts, a full brand identity, or a multi-channel campaign, I help businesses connect with their audiences in ways that are both visually striking and strategically effective.

I began my career at Ogilvy South Africa as an Art Director, spent more than a decade freelancing across two continents, and now collaborate with businesses, NGOs, federations, and communication agencies as a freelance Graphic Designer and strategic partner.

If you're looking for a freelance graphic designer, creative director or brand strategist, let’s connect—I’d love to help bring your brand’s vision to life!

Contact

petersenmartjie@gmail.com
(+49) 179 419 3411
LinkedIn

SERVICES

SERVICES

Creative Strategy

Great ideas start with powerful insights. I uncover the unique truths about your audience, category, or brand that unlock relevance and results. Whether you're launching something new or repositioning for today’s market, I help shape stories that cut through noise and resonate.

With a background in psychology and over 18 years in marketing, I craft strategy that connects emotionally and commercially.

You will get:

A clear, compelling brand narrative

Strategy rooted in human behavior

A fresh perspective that drives action

Visual Design & Corporate Design

Whether you need a standout flyer, a full corporate identity, a compelling key visual, or a dynamic social media campaign, I’ll help bring your brand’s vision to life—visually and strategically.

You will get:

Professional, cohesive branding

Eye-catching, scroll-stopping visuals

Design that aligns with your business goals

Concept Development

Need a campaign that captures attention and delivers results? With nearly two decades as a Conceptual Art and Creative Director, I’ve developed award-winning, multi-channel campaigns that not only stand out creatively—but also perform.

I specialize in turning abstract ideas into clear, executable concepts with real impact.

You will get:

Innovative ideas grounded in strategy

Multi-platform concepts ready to roll out

Creative that connects and converts

What clients say

  • "Martjie has helped me win new business pitches by always bringing that something special to the creative. To me, she embodies what a modern creative should be — an all-rounder, and one of the few people I can trust to deliver the right kind of work first time."

    Kamlesh Jogee. CEO, Whatif

  • "Martjie stellt genau die richtigen Fragen, um dann sehr schnell und professionell ein Design umzusetzen, das überzeugt. Auch die Brand Essence hat Martjie nach nur einem Gespräch perfekt auf den Punkt formuliert. Sie hat einen sehr hohen Anspruch an ihre Arbeit, den sie aber vollständig erfüllt. Vielen Dank für unsere Zusammenarbeit, liebe Martjie. Gern jederzeit wieder. "

    Katarina Trost, Gründerin von Der Färtenfuchs

  • "Martjie has been our go-to freelance art director since we opened our doors in April 2013. She has a sharp conceptual mind, is a polished craftsperson, and has also stepped in to help with design briefs — a true art direction all-rounder. That’s an enormous asset in a start-up environment. I’d strongly recommend her for just about any brief."

    Greg Burke, ECD, OFYT

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