Contact

martjielouw@gmail.com
(+49) 179 419 3411
LinkedIn

Hi, I’M Martjie

South African born and bred, I’m a seasoned and awarded marketer with a knack for solving business problems with unique creative solutions. Having lived in three different cities across two continents, I’ve learned how to adapt communication that not only speaks to people’s heads but also their hearts.

During my 17 years in the industry, I’ve overseen and motivated young teams, been part of the lead team on successful new business pitches, and helped build new brands as well as “refurbished” older ones. I’m both analytical and creative, with extensive experience working across different markets, categories, and capabilities.

I cut my creative teeth as a full-time Art Director at Ogilvy South Africa, where I worked for 7 years before going freelance in 2011. As a freelancer, I often stepped into the role of Creative Director and wrote creative strategies for brand campaigns, some of which won awards for both creativity and effectiveness.

In 2019, I immigrated to Berlin, Germany, where I learned German and completed a Master’s degree in Cyber Psychology of Online Communication before making the natural switch to Creative Strategy.

On a more personal note, I’m a creative problem solver with a love for people, animals, and running. In my spare time, I train for the occasional marathon, enjoy making a mess in the kitchen, and try to keep up with the latest cultural and technological trends.