1Life Brand TVC & Youtube AD
The ad – Hello – is focused on reminding everyday South Africans that when you start to appreciate the aspects that add value to your life – the people, the sounds, the memories, and the smells – you will want to protect them and keep them close to your heart.
Business Problem:
As 1Life Insurance moved away from their traditional risk profiling adverts, they wanted to elevate the brand as the expert in life insurance, advice, and financial planning amidst the competitive insurance market.
Consumer Problem:
Consumers often overlook the importance of protecting the aspects of life that matter most, such as relationships, memories, and future security for their loved ones.
Insight:
While we all will face a time where we’ll have to say goodbye, we should take a moment to appreciate what really matters before our day arrives.
Single minded Proposition
1Life empowers you to secure a bright future for your loved ones with just one simple call, making sure that the things that matter most are protected.
Consumer Goal:
Consumers feel assured that by taking out a life insurance policy with 1Life, their loved ones and everything that matters to them will be taken care of in the future.
Business Goal:
To foster brand loyalty, increase brand recognition, and to grow the customer base.