#MoreThanDataSure

Business Problem:

Investec Private Bank's fees are slightly higher than those of their competitors, leading some wealthy South Africans to choose other banking options.

Consumer Problem:

Prince Charles and Ozzy Osbourne are what The Zukunftsinstitut in Germany calls ‘Sociodemographic Twins’. Despite their demographic similarities—same year of birth, race, nationality, marital status, and income—they are fundamentally different individuals. Despite the tremendous benefits of data, banks' current practices for using it to create customer profiles can be restrictive. High-wealth individuals often have significant capital tied up in assets, but when they need urgent access to cash, they can be denied loans due to criteria like age and retirement status, even if they possess millions in holdings.

Insight:

As a private bank with limited, high-net-worth clientele, Investec understands that each customer is unique, and their private bankers go the extra mile to treat them as such.

Single-minded Proposition:

Investec knows that their customers are #MoreThanData.

Consumer Goal:

Investec Private Bank customers feel valued and know that their dedicated personal banker will go above and beyond to look after their interests

Business Goal:

To foster brand loyalty and drive customer acquisition,