This bus stop was an opportunity to create something entertaining and uniquely South African.
In SA we have traditional healers called Sangomas, also refereed to as “Witch Doctors”. Sangomas often market themselves by means of posting flyers all over South African cities, advertising services ranging from “Return lost lover” to “Penis Enlargements”. Our idea was to make it look like Sangomas posted their flyers over t KIA Rio bus shelter advertisements, but at a closer glance you will realize it is the new KIA Rio making all the claims when you read their tagline – The new KIA Rio. Everything you need. To take it further, we linked the number provided to a humorous pre-recorded message, just in case someone did actually called the number.
When you call the number on the flyer, the Sangoma will also punt the Rio with the messaging: Everything you need.
Call recorded message:
Sangoma: Welcome to the world of automotive mystique with the one and only Kia Rio! Let me tell you, this car is not just your average ride. It's like having a Lion’s claw in your pocket!
Forget about those ordinary cars that only promise you a smooth ride. The Kia Rio goes above and beyond.Need to find your long-lost lover? Kia Rio's got you covered! It's like the love potion of the automotive world!
And what about those little... ahem... personal matters? You know what I'm talking about, right? Are you tired of those misleading ads promising instant miracles? Well, fret no more! With the Kia Rio, you can expect nothing but the best. Say goodbye to disappointment and hello to satisfaction!
Who needs Muthi when you have the Kia Rio?
Test drive the new KIA Rio at KIA Silverton and get everything you need.