Maggi Wok-style noodles digital launch campaign

Follow the journey of a humble wok seeking to rediscover its purpose in life after being cast aside by its former owners. Their reason for the previous owner discarding this faithful kitchen companion? None other than Maggi's new instant wok-style noodles, rendering the traditional utensil obsolete. 8 webisode utilizing off-the-wall humour were created to appeal to a younger market.

Episodes Examples

Social media teazers

Previous
Previous

Cell C Relauch Campaign

Next
Next

Alfa Romeo Mito & Giulietta Launch